November 2005

Technology can change your approach to marketing

Posted by Grant Brewer on 01 Nov 2005 | Comments (0)

A familiar approach to building brand equity is to think of it in terms of above the line advertising. This is the traditional, glamorous approach that we see on television, on billboards and in print magazines. However this is not the only way to create a powerful brand. Some organisations have no choice but to find alternative ways to build their brand, since building a brand through above the line advertising is an expensive business. An alternative way to building loyalty and awareness amongst your customers is to use a more viral approach – sometimes often thought of as guerrilla marketing.