grantbrewer.com

strategy & life zen

January 2006

Search will change how organisations use information

Posted by Grant Brewer on 01 Jan 2006 | Comments (0)

The way in which we create, access and search information has undergone a revolution in the past few years. The internet started the change in the nineties, and although the excite of the internet-era was real, it didn't prepare us for the innovation that would come in the mid-2000s with the innovation of various companies, and Google in particular. Google has been a tremendous success, both financially (if you were lucky enough to get in on the unusual auction IPO and owned some of the companies stock) and technologically.

Search has become the fastest developing and probably most important aspect of the internet when considering how we find and access information. It has been a major enabler of the success of other new communication channels such as weblogs, which themselves are having a profound impact on how information is created and published. It is possible to take technologies such as Google or weblogs for granted and it is useful to step back from our role as day to day users and consider what we can learn from their industry.