August 2006

Technology enabling your strategy

Posted by Grant Brewer on 30 Aug 2006 | Comments (0)

Hopefully by now your organisation has a good strategy that is focused around real business purpose instead of focusing on a flakey “vision statement”. If you’re doing a good job of strategy, then strategy in your organisation will be more than a few days away at the off-site and will have become a consistent and constant conversation through out the year. So this might be good time to extend your thinking to how technology can enable your strategy. Recent columns have considered the role of people in strategy execution in terms of customer service or in terms of leadership and ethics. Technology won’t replace the people or decrease the need to have an people-centric strategy, but it is a useful enabler of strategy.

Essays | Technology | Strategy | Intelligence Strategym

implementation (10) | strategy (8) | technology traps (1) | technology (1) | enablement (1)

Tapping into your customer’s fears!

Posted by Grant Brewer on 01 Aug 2006 | Comments (3)

Having recently had a baby, I have had the opportunity to experience the whole range of consumer and experience marketing in the baby industry. And it teaches one a lot about marketing.

Essays | Strategy | Intelligence Strategym

retirement (1) | fear (1) | baby (1) | product experience (1) | democratic alliance (1) | marketing (1) | customer service (1) | life industry (1) | children (1)