September 2007

Strategy is not a competitive advantage

Posted by Grant Brewer on 28 Sep 2007 | Comments (0)

Strategy is about choice. It’s about implementation. It’s about reality. It is about so much more than a document or a planning session. Strategy is worthless when it exists only as an idea, trapped in the intellect of its originator. Only the capacity to act creates value or competitive advantage. Strategy is about direction and a business concept that has focus, a purpose and has a clearly understood way of creating value. Most importantly, good strategy is about bringing the the ideas and the implementation together in an ecosystem that becomes far more valuable than the sum of its parts — an infinitely more difficult and costly for competitors to copy.

Essays | Strategy | Intelligence Strategym

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