Social networking should be useful in business

Posted by Grant Brewer on 01 Nov 2007 |

These days I frequently read about organisations banning the use of social networking tools like MySpace, LinkedIn or FaceBook. The issues of rising bandwidth usage and the associated costs, and the potential waste of time if employees are spending too much time on these sites that support such a decision. However, perhaps organisations should take a step back from their immediate reaction and explore a strategy that might embrace social networking in the enterprise.

Banning the use of external social networking sites may be short sighted and unnecessarily clumsy. The key is to find common ground -- perhaps limit the time that these social sites are available, say in until nine in the morning and after four in the afternoon. Or over lunchtime. Taking the high ground and embracing the the way modern employees work by implementing social networking as a form of knowledge and people management within your organisation can lead to happier, possibly more productive employees and more importantly better informed employees.

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Technology enabling your strategy

Posted by Grant Brewer on 30 Aug 2006 |

Hopefully by now your organisation has a good strategy that is focused around real business purpose instead of focusing on a flakey “vision statement”. If you’re doing a good job of strategy, then strategy in your organisation will be more than a few days away at the off-site and will have become a consistent and constant conversation through out the year. So this might be good time to extend your thinking to how technology can enable your strategy. Recent columns have considered the role of people in strategy execution in terms of customer service or in terms of leadership and ethics. Technology won’t replace the people or decrease the need to have an people-centric strategy, but it is a useful enabler of strategy.

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