Cracking your next product implementation
Posted by Grant Brewer
The strategy development and the design of products or services has been completed. Now onto your next leadership challenge: surviving a successful product launch. Surviving is a good choice of words, because product or service development and the subsequent implementation can be a real challenge. Often, the organisations focus on the product design and development because this is seen to be the innovative and glamorous process. This is at the expense of the good product implementation, without which a good idea never sees the light of day.
Any project to implement a new product is going to be a challenge, will suffer changing requirements and hostile deadlines. Good managers know that this is a reality, yet understand how to manage the expectations and demands so that the collective effort results in a better product or services for the business and its customers.
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Essays | Strategy | Intelligence Strategym
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implementation (10) | product strategy (2) | operations (2) | product design (1) | high performance (1)
Why are products so complex?
Posted by Grant Brewer
Technology and progress were meant to make us more productive and make life easier. We were meant to be enjoying more leisure time, whilst technology helped us get the job done. We know that this idea was far from the truth, but there is still a nagging doubt that life (and the products and services we consume whilst living) have become more complex to deal with rather than less complex. One of the keys to overcoming the challenge is to stop trying to please everyone -- accept that some potential customers won't buy your product or service, and this takes courage. Good strategy often requires the courage to take such a stand. If you get your product portfolio right and get customers to understand your products you might be on the road to creating value through product leadership. And that might help you lower the cost of sales and lower support costs as you get the right product to the right consumer, just when they want it.
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Essays | Strategy | Intelligence Strategym
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design (3) | product strategy (2) | mtn (2) | apple (2) | telkom (1) | simplicity (1) | compexity (1) | bmw (1)